There's no doubt that TikTok is one of the hottest social media platforms around. With over 1 billion users, it's a great place to share your videos and connect with like-minded people. With its unique mix of music, dance, and comedy, TikTok has something for everyone. But what makes TikTok so addictive? Part of the answer lies in the TikTok algorithm. The Tik Tok algorithm is a bit of a mystery but we do know that it takes into account a variety of factors to decide which videos to show users. So how does the TikTok algorithm work? This is what we will try to unravel in this article.
Definition of algorithm
Before explaining how TikTok algorithm works, let's see what's the definition of algorithm. An algorithm is a step-by-step process for solving a problem or accomplishing a task. Algorithms are usually designed to achieve a specific goal, and they can be implemented using different programming languages and mathematical formulas. No matter what their purpose, all algorithms follow the same basic structure: they begin with an input (such as a list of numbers), they perform some operations on that input (such as sorting or searching) using a mathematical formula, and they produce an output (such as the sorted list of numbers or the name that was being searched for).
Over time, algorithms have become increasingly complex, but they still follow the same basic structure. Algorithms are an essential part of computing, and they will continue to play a vital role in the years to come. Nowadays, algorithms are used in a variety of applications, such as data processing, automated reasoning, and decision making. In the world of social media such as TikTok, algorithms are employed for a variety of goals, including content recommendation and targeted advertising.
How does Tik Tok algorithm work?
First, let's take a look at how the TikTok algorithm works in general. The algorithm is designed to show users the most interesting and relevant content. It does this by taking into account a number of factors which are presented below in details. TikTok also uses machine learning to personalize the content that is shown to each particular user. This means that the algorithm is constantly learning and evolving, making it even more difficult to understand.
There are a lot of factors that contribute in the working of TikTok algorithm. But we will be discussing those which have been made public by TikTok itself or those which have been figured out by experts.
The TikTok algorithm is also known for the For You Page (FYP) algorithm. The FYP is where most TikTok users discover new videos, so it's extremely important for Tiktokers who want to grow their audience. The FYP algorithm is designed to show users the most interesting and relevant content as well as to make sure is not showing the same videos.
Some factors that affect what content is shown on the FYP include
- What types of content you engage with
- The type of device you're using
- The amount of time you spend on the app
- Who you follow and user interactions
- The region you're in
- The time of day you're using TikTok
This is just the beginning. Over time, TikTok will get to know you even better and can deliver an experience that feels like it was made just for you.
The TikTok Algo 101 Leaked Document
After Ben Smith of the New York Times leaked an internal paper that exposed TikTok's secret algorithm, it became public knowledge. However, the New York Times did not include the aforementioned leaked document, which is called TikTok Algo 101. The Times' document is genuine, according to a TikTok spokeswoman, Hilary McQuaide.
So, according to the New York Time, what exactly does this paper state about the algorithm?
The secret paper shows that TikTok considers the amount of likes a video receives, the bulk of comments from its viewers, the overall duration of a clip or the "playtime," and lastly, whether or not people played it, when determining whether to recommend it.
The following formula is used by the recommender algorithm to calculate a score for each video and then is ranking videos based on that score before offering users video with the highest score.
Algo formula: "Plike X Vlike + Pcomment X Vcomment + Eplaytime X Vplaytime + Pplay X Vplay."
Ways to hack the TikTok algorithm
There's no magic formula for going viral on TikTok, but there are a few things you can do to improve your chances. First, focus on creating quality content that is entertaining and informative. The algorithm favors TikTok videos with high engagement, so it's important to get users to like, comment, and share your videos. You can also try using trending hashtags and participating in TikTok challenges to get your videos in front of a larger audience. Make sure to post regularly and be consistent with your content. The more active you are on TikTok, the more likely it is that your videos will be seen by the algorithm.
General tips that you can follow to increase your chances of being seen by the algorithm:
- Post quality content that engages users: The TikTok algorithm is designed to surface the most relevant and engaging content for each individual user. That means that you need to post quality content if you want to be seen by the algorithm. So make use you use a good video editor.
- Use relevant hashtags and titles: Make sure you provide video information by using proper Hashtags and titles which are a great way to make your videos more discoverable. When choosing hashtags, make sure that they're relevant to your TikTok video and that they're being used by other users. You can look for trending hashtags under the Discover tab
- Engage with other users: Engaging with other users is a great way to get your videos seen by more people. When you like, comment, and share other users' videos, you're more likely to show up in their feed.
- Use trending topics: Trending topics are a great way to get your videos seen by more people. If you can create content around a trending topic, you're more likely to be seen by the algorithm.
- Challenges: Challenges are a great way to get your videos seen by more people. If you can participate in a challenge and get your video featured, you're more likely to be seen by the algorithm.
- Be active: The more active you are on TikTok, the more likely you are to be seen by the algorithm. If you want your videos to be seen by the algorithm, make sure to post regularly and interact with other users
- Device and Account settings: The tiktok algorithm takes into account the type of device you're using, so make sure you have a decent one and that your account is fully set up to be found easily by the system.
Do the followers count on TikTok Algorithm?
The follower count does not directly affect the TikTok algorithm. However, having more followers will give you a boost in the algorithm because it means that your content is being seen and liked by more people. This will encourage the algorithm to show your videos to even more people.
What does TikTok algorithms hate?
The TikTok algorithm hates lots of different stuff. Some of them are quite logical, like posting videos with little to no engagement, using unoriginal soundtracks, or not having a profile picture. Others are more surprising, like not using enough hashtags, or using too many popular ones.
Here's a list of things that the TikTok algorithm hates:
- Posting videos with little to no engagement: Don't post videos that no one is watching or interacting with. The algorithm will notice and won't show your videos to as many people.
- Using unoriginal soundtracks: Don't use unoriginal soundtracks in your videos. The algorithm will think your content is plagiarized and won't recommend it to the other users.
- Not having a profile picture: Make sure you have a profile picture set up. The algorithm will think you're not a real person.
- Not using enough hashtags: Hashtags are how the algorithm finds new content, so make sure you're using them.
- Using too many popular hashtags: Don't use too many popular hashtags. The algorithm will think you're trying to game the system and won't show your videos to as many people.
- Not being active: The algorithm likes users who are active on the app, so make sure you're posting regularly and interacting with other TikTok users.
- Posting videos that are too short: The algorithm likes videos that are at least a minute long, so try to make your videos longer.
- Posting videos that are too long: The algorithm doesn't like videos that are longer than 10 minutes, so try to keep your videos shorter.
- Posting videos with low quality: The algorithm prefers videos that are high quality, so make sure your videos are clear and well-lit.
- Posting videos that are out of focus: The algorithm likes videos that are in focus, so make sure your videos are sharp.
- Posting videos with bad audio or no sound at all: The algorithm prefers videos with good audio, so make sure your videos have clear sound. Also the algorithm doesn't like videos without sound, so make sure your videos have some kind of audio.
- Posting duplicate content: The algorithm doesn't like duplicate content, so make sure your videos are original and try not to post any previous high performing videos.
- Posting distressing content: The algorithm is sensitive to videos that are unsuitable. For example, as Tiktok has mentioned, they may block graphic medical procedures since many individuals find them distressing.